Celebrity Endorsement and Advertising Jingles (Updated on September 2024)

Introduction of Hua Chenyu’s activities as a celebrity endorsement, and his advertising jingles.

Penfolds (Winery)

On September 4, 2024, Hua Chenyu served as the celebrity endorsement for Australia’s Penfolds, one of the world’s top wineries.

CM

WETHERM (skin care)

On April 26, 2024, Hua Chenyu served as the global celebrity endorsement for the Chinese skin care brand “WETHERM (温碧泉)”.

CM

Yili Chocliz (chocolate ice cream)

On May 28, 2022, Hua Chenyu served as the celebrity endorsement for chocolate ice cream “Chocliz (巧乐兹)” owned by China’s largest dairy enterprise Yili.
Yili Chocliz is the sponsor of the mystery variety show “The Detectives’ Adventures Season 2” starring Hua Chenyu.

smartphone wallpaper

SEROVA Glasses

On January 14, 2022, Hua Chenyu officially served as the global celebrity endorsement of the Chinese eyewear brand “SEROVA 施洛华”.

CM “What is the definition of beauty? Only what suits me.”

CM “See the world from a comfortable perspective”

CM’s Playlist

Volvo XC40 Recharge

On November 20, 2020, Hua Chenyu, as a celebrity endorsement for Volvo, appeared at a press conference with the theme of “Hej New World” to promote the official launch of the new electric vehicle XC40 RECHARGE.

Volvo XC40 Electric Theater

CM “Hear different sounds”

Never stop exploring, never stop loving, and together with the Mars Vehicle XC40 RECHARGE, speak out for infinite possibilities.

“Game For Peace” (mobile game)

In 2021, Hua Chenyu released the original single “Flying Conductor (飞行指挥家)” as the theme song for the second anniversary of the game.
In November of the same year, Hua served as the narrator in the promotional video for the game’s “100 Great Elite Competition - Elite Declaration” event.

“Flying Conductor” MV

“100 Great Elite Competition - Elite Declaration” PV

On November 2, 2020, Hua Chenyu served as one of the four celebrity endorsers (Dilraba Dilmurat, Hua Chenyu, Wang Yibo, Yang Chaoyue) for the game.

BOSE (wireless earbuds)

CM for the new true wireless earbuds

20201016 Promotion live broadcast (1 hour)

Madame Tussauds Wax Museum

Starting from 2021, Hua Chenyu’s wax figure has been displayed at Madame Tussauds in Shanghai and Beijing.

Promotion videos’ Playlist

Glam up (color contact lenses)

Served as ambassador in Japan.
Brand official website: https://gujapan.co.jp/
CM (instagram): The most beautiful love story in the world engraves the confession hidden in your boyfriend’s (girlfriend’s) eyes into your EYE.

MAKE UP FOR EVER

In January 2021, Hua Chenyu served as the global celebrity endorsement for the makeup brand MAKE UP FOR EVER.

CM “Watertone Foundation”

Promotion videos’ Playlist

Atelier Cologne (perfume)

In 2021, Hua Chenyu served as the celebrity endorsement for Atelier Cologne, a French perfume studio owned by L’Oréal.

Promotion videos’ Playlist

ERDOS (cashmere products)

On September 29, 2021, Hua Chenyu participated in the ERDOS 40th Anniversary Fashion Show “炽愛当歌 SOUNDS FOR CELEBRATION” as a celebrity endorsement.

PV: “It’s the amount of invested time that makes the rose fragrant”

ERDOS is known as the most high-end cashmere product brand in China.
On October 9, 2020, Hua Chenyu was appointed as the celebrity endorsement of the new product series “善SHÀN”.

20201015 New product launch conference

LI-NING (sportswear)

On September 24, 2021, LI-NING “WU XING” fashion show was held at Lulang International Tourism Town, Nyingchi, Tibet.
Hua Chenyu was invited to participate in the live broadcast of this show.

Vlog “Trip to Linzhi, Tibet”

LI-NING is a Chinese national brand founded by Li Ning, a legendary former gymnast known as the “Prince of Gymnastics”.
The brand, like Hua, has a 30-year history, so it invited Hua as the first celebrity endorsement since the brand was founded.
In August 2020, the “Exploration on the Silk Road” series of promotional videos was released.

“Exploration on the Silk Road”

Satine Organic Milk

Dell Laptop

Inspiron 7000

DARLIE Toothpaste

Served as the celebrity endorser in Asia.

CM

Trailer: Singing Little Star

DARLIE ✕ watsons short PV

Cenovis (Vitamins)

The first Asia-Pacific celebrity endorsement.

Cartier Trinity Rings

L’Oreal Paris (Hair Oil Extra Ordinary Oil)

Seaside CM July, 2022

Desert CM February, 2022

GENTLE MONSTER (Korean fashion sunglasses)

CM “Make New Fantasy”

CM “Visual Sound”

ELLE interview

Late Night Conversation: Pioneers are sometimes lonely, and the loneliness of people is sometimes the same.

Sprite

The Sprite brand produced two original advertising songs, “Endless Thirst (渴不停)” and “Quench Every Thirst (无渴不爽)”.

2021 Quench Every Thirst MV

2020 Endless Thirst MV

2021 Endless Thirst CM

MAYBELLINE

CM for SuperStay Matte Ink #117 #170

CM for Fit Me liquid foundation

Tsingtao Brewery

2020 CM

2019 CM: “The colorful world of night owls”

Surprise easter egg

HAIR RECIPE

CM for Apple & Ginger Shampoo

Vlog from Kyoto where the CM was filmed

behind-the-scenes

YOSEIDO

share my little secrets for improving your skin condition

High temperature mode is on☀What is Hua’s summer skin care secret?

In sensitive and fragile moments, feel the gentle protection with Hua❤

Want to know Hua’s secret to staying energetic and hydrated at work?

2019 CM for Birch Sap Nourishing Mask

behind-the-scenes

Helena Rubinstein

CM’s Playlist

Meipai (short movie app)

Short movie app developed by “Meitu xiuxiu”, a long-established Image editing software.
As a promotion, Hua opened a singing skills classroom, taught and uploaded some short courses.

singing skills classroom

Samsung Galaxy (A9 Star)

CM “Open Hua’s little universe”

behind-the-scenes 1

behind-the-scenes 2

Bixby AI assistant voice

Galaxy A9 Star new product launch conference

Estée Lauder

Pure Color Love 💄310

Pure Color Envy 💄520

CM of Nutritious Skincare Set collaborate with “Mars Concert 2018”

Q&A’s Playlist

Pearl River Beer

From 2017 to 2018, Hua appeared as a special guest at a music festival called “Pearl River Beer Born-to-be-extraordinary Beer Party”.
Festival-goers were drawn from beer consumers and Hua’s fans for free.

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behind-the-scenes

Six God (skin care)

“Six God” is a well-known popular brand in China, which mainly sells summer cooling skin care products.

2017

The brand produced an original single “Hi Summer (嗨夏)”. This is a very nice song, full of summer feeling, and the quality is very high.
2018

The brand produced a second original single “Fresh Trip (夏之旅)”. “Six God”’s advertising jingles have always maintained a high level.
The MVs were filmed at the seaside and in the mountains.

Live broadcast activities at shopping malls