Skincare Brand “重点POINZ”
As a co-founder, Hua Chenyu launched the skincare brand “重点POINZ”.
The brand was co-founded by Xiaokuo Group (the parent company of the oral care brand Canban, for which Hua Chenyu serves as the ambassador) and Hua himself. This signifies that Hua Chenyu is no longer merely a brand ambassador; instead, he is deeply involved in every step of the brand’s chain, from product R&D to visual identity creation, in his capacity as a co-founder.
With the core philosophy of “Smoothing out life’s little burrs”, POINZ is committed to pioneering a world of “Micro-care”, advocating a lifestyle that encourages people to “Focus on the essentials, and live a little more relaxed”. Its debut collection covers high-frequency daily essentials, including floral water, plant essential oil bracelets, cooling lithospermum soothing balm, hand cream, and lip balm.
Offline Events
March 22, 2026
To celebrate the brand’s launch, a pop-up store opened in Hangzhou. That evening, Hua Chenyu made a surprise appearance at the venue to interact with fans and conduct a live stream.
Due to the last-minute nature of the decision, Hua paired a red hat with a yellow tie found at his home to match the brand’s design style. This look was jokingly dubbed the “Trump-style outfit” among fans and became a hot topic.
