Art Toy IP - Marsper

Original Art Toy IP: Marsper

IP Profile

Born in 2020, Marsper is a personal original art toy IP deeply designed by Hua Chenyu. It belongs to the trendy art brand BORN TO LOVE, founded and spearheaded by Hua, and serves as the brand’s first officially released IP figure.

“BORN TO LOVE” is both the core value and the slogan of Marsper. All of Marsper’s cross-sector collaborations are guided by this spirit. Marsper acts as the most representative “virtual ambassador” and artistic medium for its parent brand.

The name Marsper combines “Mars” with “Per” (after Hua Chenyu’s pet cat, Perper), with the original intention of establishing a physical emotional connection with fans. As it was born in the Year of the Rat, its design features a cool rat figure wearing goggles and holding a heart.

In September 2020, the pre-sale of the first collaborative model sold out instantly. Since then, it has continuously collaborated with Chinese and international artists such as Han Meilin and Yosuke Ueno, as well as fashion giants like Gucci and VOGUE, releasing multiple limited-edition series. By integrating NFC and blockchain technology to ensure collectibility, it has evolved into a representative art toy brand that merges music, art, and fashion.

Since 2023, with the launch of the Rock Theme Park-Style Concerts, Marsper has evolved into a medium for interaction between virtual and reality. Beyond blind boxes and large-scale sculptures, it has become a core cultural symbol of the Mars Universe.

Anecdotes

Named “Marsper”

“I AM Marsper”

I have a good friend named Perper.
I have many family members from Mars.
Per is a unit of measurement on Mars.
It also represents that every family member is together.
Mars is our common home.
A haven from the world.
Whenever my name is called,
It felt like being with my family and friends.
You are in me, and I am in you.
It’s the coolest name for me.
It is also the warmest name.
I
Marsper，
From Mars
Born for love.
future,
Together,
Forge ahead with determination.

WeChat Sticker Series

The official social media account “Mars Space Station (火星空间站)“ has released an original sticker series on China’s popular communication app, WeChat, featuring designs based on the “Mars Mouse” image.

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